Privacy Policy

Effective Date: July 2026

1. Who We Are

Our website address is: https://keelspine.com. Keel Spine & Performance, PLLC (“Keel,” “we,” “us,” or “our”) is committed to protecting your privacy and operational data. This Privacy Policy outlines how we collect, use, and safeguard your personal information when you interact with our website, digital communication channels, and social media advertisements.

2. Distinction Between Marketing Data and Protected Health Information (PHI)

Information submitted through social media platforms (such as Meta/Facebook Lead Ads) or general website contact forms is used strictly for communication and scheduling purposes. It does not constitute Protected Health Information (PHI) under the Health Insurance Portability and Accountability Act (HIPAA).

Once you become an active patient and transition into our secure Electronic Health Record system (Jane App), all subsequent medical, structural, and performance data is strictly classified as PHI and is protected by our formal Notice of Privacy Practices, provided during your clinical onboarding.

3. Data Collection, Cookies, and Tracking

We use the information collected via marketing channels to contact you regarding your inquiry, provide information about our clinical services, and optimize our digital footprint.

Cookies & Analytics: If you visit our site, we may set temporary cookies to determine if your browser accepts them, save screen display choices, and track site performance. We utilize tracking pixels (including Meta Pixel and Google Analytics) managed by our authorized digital marketing partner, iBi Marketing, strictly for managing advertising campaigns and
Comments & Media: If you leave a comment on the site, we collect the data shown in the comments form, along with the visitor’s IP address and browser user agent string to help with spam detection. If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included.
Embedded Content: Articles or pages on this site may include embedded content (e.g., booking widgets, videos). Embedded content from other websites behaves exactly as if the visitor has visited the other website. These websites may collect data about you, use cookies, and embed additional third-party tracking.

4. Information Sharing

Keel Spine & Performance operates with strict professional integrity. We do not sell, rent, or trade your personal information. We only share data with vetted, secure third-party service providers necessary to execute our business operations, including iBi Marketing (advertising), Jane App (EHR/scheduling), and automated spam detection services.

5. SMS and Email Communications

By providing your phone number and email address, you consent to receive communication from Keel Spine & Performance regarding your inquiry. Standard text messaging rates may apply. You maintain the right to opt out of marketing communications at any time by replying “STOP” to SMS messages or clicking the “Unsubscribe” link at the bottom of our emails.

6. Data Retention and Your Rights

If you leave a comment or submit a standard web form, the data and its metadata are retained indefinitely for customer service and marketing optimization. For users that register on our website (if applicable), we store the personal information provided in their user profile.

If you have an account on this site, or have left comments, you can request an exported file of the personal data we hold about you. You can also request that we erase any personal marketing data we hold about you. Please note: This does not include any clinical records (PHI) housed in our EHR, which we are legally obligated to retain for medical, administrative, and legal purposes.

7. Contact Us

If you have questions regarding this Privacy Policy or how your data is handled, please contact our administrative team:

Keel Spine & Performance, PLLC

400 Sterling Plaza Dr, Unit 406

Ponte Vedra, FL 32081

info@keelspine.com